Jobs Scope of Digital Marketing in and Beyond of 2020

A recent survey completed by various independent firm about the jobs and education, the percentage of Digital Marketing Advertising Industry is growing day by day, now it 33.5% of entire jobs given sector and by 2020 its value will exceed the INR 255 Billion in India only.

India is one of the fastest and largest growing economy in the world and in this digital marketing plays a vital role, the digital markets connect any business globally so the scope for digital marketers is increasing day to day. By the end of the year 2019 and starting of 2020 India' digital industry will produce more than 20 lakhs job.

The coming years will have more impact of digitization in every filed, even a small shopkeeper of our local area wants their business must be online, as in present scenario people trust on internet instead of mouth publicity.

Some Stats Related to Scope of Digital Marketing in 2020 & Beyond in India

  • The growth of India’s digital advertising industry is now at 33.5%.
  • The value of the digital marketing industry will exceed the INR 225 billion marks by 2020.
  • By 2020, in India digital Industry will produce more than 20 lakhs job.
  • In the financial year, 2016–17 digital marketing in India has reached the $1 billion mark.
  • Digital advertising is likely to grow at an average of 14% annually.
  • Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
  • The largest share of the total digital advertisement spends is the search (Google, Yahoo and Bing) and display (Display Network on sites and Social media).
  • Customers of the new generation check their smart devices every 5.6 minutes.
  • There are 220 Million users who are accessing digital services through their smartphones.
  • In December 2016, the number of internet users in India was at 295.39 million.
  • By 2017 the number of internet users in India has reached 437 million.
  • The number of internet users by 2021 in India is estimated to reach 601 million.
  • The number of users in India is growing at a very fast pace at 38%.

Stats Related to Rationale of Growth in Digital Marketing

  • The revenue of the advertising under digital marketing has reached the $1 billion mark by the end of the financial year 2016–17 in India.
  • The growth rate in digital marketing is likely to be at an average of 14% annually.
  • The overall ad share of digital media remains around 12 percent and it is expected to grow up to 24 percent by 2020.
  • The largest share of the total digital advertisement spends is made by the search and display ad.
  • The customers of the new generation used to check their smart devices every 9.6 minutes or every 159 times a day.
  • Digital services are accessed almost 220 million users through their smartphones.

Reasons of Growth in Internet Users in India

  • As digital transformation is going to take place the numbers will get doubled by 2022 and it is estimated to reach 829 million.
  • This number is increasing at a phenomenal rate as there is about 38% of penetration in India.
  • Factors of Influence in Digital Marketing Scope
  • The main factor is a shift from man-made to automated mediums.
  • Digital medium seeing the benefits of precise/customized targeting.
  • The rising smartphone penetration is anticipated to grow up by 800 million over the next half-decade.
  • The upsurge in the robotics and artificial intelligence.
  • And there are various other factors responsible as well.

Future Scope of Digital Marketing Growth:

The changes are continuously happing day by day, 50% population of India is now reading the newspaper online instead of off line. In India, only digital marketing is the industry that is booming more than a 30% rate year over. It is expected that only this industry can produce more than 20 lakh jobs in India by 2020.

Getting a Job in Digital Marketing Industry:

The most prominent way to start your career in digital marketing is by getting a professional course in advance digital marketing and then finding a job. In digital marketing, there are lots of different specializations and you will find different options to start your career.

  • Digital marketing strategist
  • Digital marketing executive
  • Web content manager
  • SEO analyst
  • Social media specialist
  • Online Leads manager
  • Google AdWords specialist
  • Email Marketing specialist
  • eCommerce specialist
  • Online leads manager
  • Web analyst
  • Online reputation manager

Different Types of Careers in Digital Marketing:

Become a Professional Blogger: You can go for blogging as a full-time profession and earn a reliable income.

Earning with Affiliate marketing & AdSense: By choosing a particular specialty of your interest and putting in efforts to build traffic and viewers can help you in starting your blog/website/application. Along with generating good traffic, you could also make a good income with AdSense & affiliate marketing techniques.

Starts Your Own Freelancing Services: Just by sitting at home, you can build your clients globally and there are different websites which could allow you to offer your expert services to clients through freelancing.

Start Your own Start-up/firm: The course of digital marketing can even help you in starting your own full-time digital marketing firm/start-up and with the help of digital marketing services offered, you can build huge income too.

Becoming a YouTuber: People can also choose to become a full-time YouTuber in your own interest. Focusing on the main thing is quality delivery and building your audience base. This could help you further earning well with YouTube Monetization.

So, you can see that there are numbers of opportunities in the digital marketing industry as there are various aspects which are leading to the huge scope and growth of digital marketing.

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